Dear Diary,
 

Today something very special has happened, I have discovered that life is beautiful and that there are thousands of paths to explore, that my troubles were due to a lack of knowledge.
As I was eating grass near the tree and my thoughts found answers, I heard a voice that gave me advice. I cried and observed how little grass remained to eat, and could not see a happy ending, until I heard:
Fierruchi, what’s up?
I have food for only one week.
And?
Then I’ll go hungry, suffer, and then I’ll stop making milk
You still have time, set yourself objectives, you can’t remain at drift.
Two days later I return to the shade of the tree, happy and singing.
*One, two , three I’ll start again, I’ll wander through the paths until I find good grasses, I’ll set aside my fears, my insecurity and I’ll start to study. Suddenly Fierruchi is quiet and looking at the tree starts to cry.
What’s the matter now?
*I’ve just realised that you cannot walk and that you will be left alone.
That doesn’t matter, I’ve been here for centuries watching time go by, I’ve seen all kinds of things on this earth, I have the needed knowledge to continue and correct adversity. Remember this, you must always rise and continue. When you come to a strong river you must choose where to cross, there is always a solution.
The following day with these precious words I set out and time passed. I obtained the needed knowledge and returned with seed, a cane and a lantern. The first thing I did was to visit the tree.
The tree, which was sad and lonely, when it heard me approach started to yell with happiness.
Fierruchiiiiiiiiiiiiiiiiiiiiiiiii, I needed you.

* I am now here, let’s change this land and enjoy it, I bring seed to plant, a cane to fish the opportunities available to us and a lantern to dispel the darkness. My happiness due to you is so strong that I returned.
I studied DAFO , CVP.
I had to create sectors, start to eat at the first, then move on to the next but without forgetting to plant seed in the previous sector. A hard task: eat, seed, eat, seed - repeated successively until the end of the cycle only to start again.
I understood the strong and weak points of this earth, the opportunities to make it a prosperous earth, and the threats that await us. The Circle of Life.
The main thing is knowledge and the search for information.
The magnificent thing is not what you can do but rather up to where you are able to imagine and visualise.
Planning and innovating is the task to be carried out. My diary, clear and simple is where you will read and understand the art of Passion.
 

Fierruchi,

What are our strong and weak points?
 
What are the strong and weak points of our competitors?
 
What opportunities do we currently have?
 
What are our closest threats?